I worked for 19 years as a Marketing Communications and Public Awareness Consultant; 14 of which at an Egyptian Consulting firm. Throughout the past 19 years I worked on a wide array of communications and public awareness projects with both private sector firms and ministries/governmental institutions. With regards to private sector companies, I worked with Xerox Egypt, Citibank, OrasInvest, LaFarge, Methanex and Egyptian Refining Company. Scope included one or more of the following:

– Marketing Communications strategy development

– Reputation Management strategy development

– Crisis Communication

– Media Relations Management

– Business Events Management

– Management of the Production of communication material including printed, audio-visual and websites

– Training marketing teams on the above

With regards to ministries and other governmental institutions, I worked mainly at donor-funded projects (EU, USAID, GIZ, World Bank). Such projects included:

– Privatization of Solid Waste Management in Cairo, Alex and Qalyoubia

– Egypt Financial Services: Launch of Mortgage Finance in Egypt

– Trade Facilitation Program – Trade Enhancement Program

– Suez Canal Area Development Project

– UNICEF Child Protection Mechanism

– Combating Illegal Migration with IOM

– Water Conservation with both the Holding Company for Water and Wastewater and Ministry of Water Resources

Scope included:

– Development of Public (or sector-focused) Awareness Strategies and overseeing their

implementation including:

– Media Relations Management

– Community Awareness & Stakeholders Events Management

– Management of the Production of awareness and educational material including printed, audio-visual and websites

– Training public relations & public awareness teams on the topics above

– Managing the projects’ communication from A-Z

BA in Mass Communication, AUC
MPA in Public Administration, AUC